The Story of Bespoke Luxury

I grew up in the rural South with little means, but I learned early that style is more than fabric—it’s confidence. Even in my community, where resources were scarce, people took pride in how they dressed and carried themselves. From those roots, I dreamed of one day opening a haberdashery where men could enhance their look and step into their best selves.

That dream is one step closer with Bespoke Luxury. My mission is simple: to boost confidence through curated style. When you look good, you feel good—and that energy changes how you show up in the world.

Fashion has always been my passion. In college, I launched John-Lee Clothing, a modern vintage line. Later, in Washington, DC, I created Johnny Boy Socks, blending creativity with craftsmanship. I’ve also served clients as a stylist and brand ambassador with J.Crew, and as a Senior Style Associate with Joseph A. Bank. Each step refined my eye and strengthened my belief that style is deeply personal.

Now based in Houston and accessible virtually, I provide styling, personal shopping, and image consulting tailored to your goals. My process is simple: I leverage convenience to deliver confidence. Together, we curate fits that suit you—by learning who you are, where you’re headed, and sourcing the pieces that help you get there.

I draw inspiration not from celebrities, but from the everyday style heroes: the little boy in the South who played dress-up, or the elder in Congo who wears his Sunday best every day. Style is a story, and my passion is helping you tell yours through what you wear.

- Johnie Jones, Founder, Bespoke Luxury